“You’re not only watching the movie and getting all the great 4-D effects, now you’ve got all of these other sensors,” Dan Jamele, MediaMation co-founder, told Fox News. The full-motion cinema chairs do everything from squirt water to blow wind in your face to tickle your legs, coupled with a new haptics vest that was debuted for the first time to exhibitors this week to add another layer of immersion. “It’s not just enough to put a movie on a screen and expect people to go, you have to give people a reason to have a night out,” said Daniel Loria, editorial director for Box Office Pro.Īt this year’s CinemaCon in Las Vegas, companies like MediaMation underscored the importance of creating an experience for the viewer – showcasing their MX4D technology that makes moviegoers feel like they’re actually in the film. LAS VEGAS - Behind many new innovations is a source of disruption.īefore television, stories were told over the airwaves of terrestrial radio, and prior to the internet, people gathered at the local movie theater to catch the latest in entertainment.įast-forward to today and just how television’s emergence in the early 1950s ended up surpassing radio as the medium of choice for consumers, Hollywood is facing a digital revolution of its own that is reshaping the way people choose their content. Google dissolves AI advisory board amid employee protestįacebook reportedly paying British newspaper for positive sponsored articlesĪmazon slammed by AI researchers for selling ‘biased’ facial recognition tech to cops
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